Social Media Continues to Grow

Social networking has rapidly become a staple activity in consumers daily live.
While the growth rate of social networks maybe flatting out, it’s because people are abandoning the platforms, it’s because social networking might be reaching the point of diminishing returns.

social-media● Currently, there are over 180 million social networkers in the U.S – that’s nearly 70% of consumers
● Over the past 2 years, the number of social media users grew by 9%
● By 2019, its estimated there will be over 200 million social networks
● While there are more Caucasian social networkers (113 million / 72.5%).
Those of Hispanic origins make up a higher percentage of users (32 million / 76.6%).

What Does This Mean To You?

If social media is not part of your marketing strategy, you are not only leaving potential sales – you are likely helping your competitors create a loyal customer base. Think of social media as a holistic media – not a one shot sales message. Your social presences should be an engagement point, a conduit for you to connect with potential customers.
The first step in creating a loyal audience is developing content your targets would be interested in.
The next thing you need to do is interact with those who comment on your content. Social media is a conversation. By communicating back with commenters, you build engagement.
If the comments are negative, don’t ignore them. But don’t get into a war. You won’t win it, you won’t be teaching people a lesson. Take criticism constructively and you might actually win customers out of it. Positive feedback is should be nurtured. They are a tool to grow business. . For more information on how to use social media to create more opportunities, please contact:

amfiala@gmail.com

Sources: eMarketer;

Multi-platform Moms

Yesterday, we posted information on how reliant moms are on their smart phones. In fact, moms are more than 2.5 times more likely to say that smart phones are their primary device. Well we all know moms are masters of multitasking, new research also show thay are masters of multi-platform.

shutterstock_80658865 copy● 76% of moms are online and watch TV at the same time, 60% do it on a daily basis
● Nearly 30% of moms use their smartphones at the same time they are TV all the time
● 16% of moms are on their iPad all the time while watching TV
● More than a third of moms are on their smart phone and 31% are on their iPad often while watching TV
● 28% are on their smartphones and 29% are on iPads sometimes while viewing
● Overall, 89% of moms who own smartphones use the devices while watching TV, 86% of moms who have iPads use them while watching

What Does This Mean To You?

Moms multitasking activities give you the opportunity to supplement the impact of your TV and online buys. The use of mobile devices allows you to increase engagement and relevance with any target audience. To get the full benefit, you’ll need to monitor social media and respond quickly. You need to be able to react to people posting things about your commercials or tweeting about them. This also means you will have to ensure your SEO programs are up to task. The last thing you want is for a consumer to see your add and to search for more information and not be able to easily find you.
I recently heard a great quote – Where’s the best place to hide a dead body?
On the second page of a google search balance,
For more information on creating lasting connections with potential
customers, please contact:

amfiala@gmail.com

Sources: eMarketer; BabyCenter

Moms are Mobile!

Today’s moms are busier than ever. Mobile devices offer the conveniences and time savings to make their hectic schedules run like clockwork and give them some distraction from the daily grind. A recent survey shows just how moms are using smartphones to communicate, get information and relax on a daily basis.

moms● 90% of moms text at least once a day
● Nearly 80% access social media via smart phone
●42% play games and 32% watch videos on smartphones everyday
● Nearly 30% visit online parent communities and use instant messaging functions
● Roughly 20% of parenting information or health information
● 16% shop on their smartphones once a day

What Does This Mean To You?

Moms are usually the keepers of the family budget. Influencing them can lead to a loyal customer base. Moms reliance on mobile devices give you the ability to create multiple lines of communication. Creating a loyalty program will help you to monetize those communication lines. There is a good bit of research showing how moms tend to rely on the opinions of other moms. Using your social media assets to gather positive product recommendation about your business can help you gain favor with moms. Also look for relevant content to provide an attraction point. Developing content can help move you past being another company trying to sell them something and turn you into a trusted information source. For more information on developing new audiences, please contact:

amfiala@gmail.com

Sources: eMarketer; BabyCenter

Why Do People Download an App?

Yesterday, we posted an article on how consumers find out about apps they have recently downloaded. Today, we’ll go over information that will help you with the next step in your mobile strategy, Why people down an app.

download● 33% of people downloaded because the app was recommended by others
● 31% thought the app sounded interesting or fun
● 24% downloaded because of familiarity with the company or brand
● 18% said access to exclusive rewards or discounts through the app was the reason
to download

What Does This Mean To You?

Your social reputation and social strategy is very important to whether your app gets downloaded or not. Hopefully you are utilizing social recommendations, likes and positive reviews to promote your business. The same tactics you use to garner those can be used to collect recommendations for a mobile solution. Start with your loyalty program. Offer some of your most loyal customers special incentives to try the app . Get their feedback and use positive feedback as promotional material. The negative feedback is good too. Use it as a measuring stick for things you may want to alter before releasing it to everyone.
Make sure your description of the app is not to dry. Remember that description is a selling piece. Create an offer that is worth using. A bad offer is worse than no offer at all.  For more information in creating action with existing customers, please contact:

amfiala@gmail.com

Sources: MarketingCharts.com; Ipsos MediaCT

How Consumers Learn About Apps

Over the past few days, we’ve posted information on the importance of mobile and apps are to small businesses. One of the biggest concerns among SMBs without a mobile solution is that they don’t know how to build a mobile app. Before embarking on any new tactic, you need to develop a marketing plan. Spending time and money to create something without figuring out how you are going to attract an audience to it will likely cost you a large amount of time and money on the back end. A recent study shows how consumers find out about mobile apps. This type of information is key to developing a successful mobile app strategy.

shutterstock_100334786● More than half of all consumers said they learned about an app they downloaded from friends, family or colleagues
● 40% found apps through browsing through an app store
● 27% discovered apps through search engines
● Nearly 25% said they learned about a download app from the company’s web site
● Just over 20% said they found out about an app they downloaded from the Television

What Does This Mean To You?

A majority of people found out about apps from the people around them.
This cyclical situation means that you definitely need an audience
development strategy.

Before developing any marketing plan, you need to ask yourself 2 questions:
● Who is my target audience
● What are my objectives/goal for this project or campaign
Both of these need to be actionable. That means that everyone is not a target
audience and make money is not a quantifiable objective.

In the case of spreading the word about an app. Start with telling consumers what the value you is. Sell them on the why, then tell them the how.
Promote it through your current loyalty programs and through social presences.
If you are a physical store, create signage promoting that you have a app.
Don’t forget about your current web site, create a direct link from your page to
whatever download portal you are using. It might be a good idea to create a
micro site to promote your app. Talk to your web developer about adding tags to
that site to drive specific app publicity traffic.
Once you’ve created a buzz, the next hurdle is getting people to download it.
For more information on creating a strategy to increase your visibility and
profitability, please contact:

amfiala@gmail.com

Sources: MarketingCharts.com; Ipsos MediaCT

Mobilizing Small Businesses

Recently, we posted information on how small businesses are missing out on consumer’s shift to mobile. Nearly 80% of SMBs said they do not have a mobile solution. Nearly 85% of non-mobile small businesses said they plan on having some kind of mobile solution in the next 3 years. With that in mind,, we’ll look into the factors that small businesses should be cognizant of when creating a mobile solution.

shutterstock_87972136● Half of all non-mobile businesses expect to have a mobile solution within a year, 22% said that they will be focusing on mobile in the next 1 to 2 years and 14% said it will be at least three years before they could implement a mobile solution. 16% said they would never invest in mobile
● The biggest factor that businesses investing in mobile should consider is device and platform capability – 60% of currently mobile small businesses answered this way
● Nearly half said that the ease of content authoring and content management was very important
● 46% said that personalization and easy customization should be considered
● 38% indicated that integration of external social media platforms was key
● Almost one-third remarked that CRM integration was vital to a successful mobile solution
● 22% said that adding video capabilities was significant and another 22% thought including push notifications was important

What Does This Mean To You?

There is no slowing down mobile. The technology continues to evolve and consumers are becoming more dependent on it. It more than just consumers use it for shopping, consumers mobile for virtually everything.
● The average US consumer uses a mobile device for over 8 hours per week
● The US smart phone owners have an average of 36 apps on their device
● Only 25% of apps are used on a weekly basis
Creating a mobile app is the first step, getting consumers to find the app, download the app and use the app is another challenge.
That’s something we’ll discuss tomorrow. For more information on increasing the visibility of your business, please contact:

amfiala@gmail.com

Sources: eMarketer, Edurance; MarketingCharts.com

Small Businesses Missing Out on Mobile

Consumers are fully engaged with mobile technology. Recent studies show
that 75% of US consumers own a smart phone and nearly half of US
households have a tablet. Recently we’ve posted articles on the growth
of the mobile only consumer. While national and regional businesses are
taking advantage of mobile visibility, small businesses are not as involved
with this key consumer medium.

smartphonedollarNearly 80% of SMBs don’t utilize mobile, here
are some of the factors preventing them:
● 50% said they don’t know how to build a
mobile app
● 23% said they were too busy running their business and can’t maintain a mobile app
● 22% said it’s too expensive to develop a
mobile app
● 5% are worried about the security risks
associate with mobile

 

What Does This Mean To You?

Mobile commerce continues to grow. Last year, Mcommerce reached over $200 billion, this year it’s expected to hit nearly $300 billion. By 2018, mobile will account for nearly half of all Ecommerce. Also, desktop/laptop penetration is deteriorating. Some studies are showing that mobile device use eclipsed desktop/laptop use last year.
All this adds up to one thing – by not including mobile in their portfolio, small businesses are cutting off a potential revenue source. Mobile technology continues to evolve and everyday new functionality that is developing that can drive consumers to your business.
The growth of mobile has made it cheaper to have a mobile solution that small businesses don’t have to build and are easily maintained.
Lots of businesses were weary of developing online solutions. How many of these businesses that did not adapt to online are still operational?
Consumers see mobile technology as an extension of their lives. By not embracing mobile, these small businesses are at risk of putting a barrier between themselves and customers.
For more information on how small businesses can better compete with regional or national competitors, please contact:

amfiala@gmail.com

Sources: eMarketer, Edurance