Online Video Captures Audience

New research from Emarketer shows that 68% of consumers watch online video, which equals a national audience of over 130 million people.  The online video audience continues to grow. 

  • By 2015, it’s estimated that  over three quarters of consumers nationally will watch online video
  • In the past year, the number of Metro Orlando adults who watch online video has doubled
  • Adults who have visited are 15% more likely than Metro Orlando online adults to have watched online video

What Does This Mean To You?

Watching video content online is not a passing fad.  The audience is growing and you should use online video positions to expand your audience and gain a competitive advantage.   For more information on how online video solutions can put your message in front of more people, please contact your Orlando Sentinel representative or
Lisa Mercer
Orlando Sentinel Media Group



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