Local Deals Are The Real Deal

Local Deals are the Real Deal

In today’s economy, everyone is looking to save money and get a good deal.
But did you know that over 70% of the mobile audience nationally has purchased a local deal from places such as Groupon, Living Social or a local deals site?

  • 44% of mobile users purchase deals at least once a month
  • Adults age 25-44 are most likely to purchase a local deal
  • Over 60% of mobile consumers have shared local deals with friends, nearly 70% of adults 25 to 44 share deals

Why is this important to you?
If you are looking to bring in new customers and increase awareness about your business, “Deals” programs are a great answer.  But don’t forget to move beyond just the acquisition stage.  Make sure that you support any deals program with a continuing marketing program to bring those “Deals” users back over and over again.  For more information on how you can get involved in a turnkey deals program, contact your Orlando Sentinel Representative or
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source: Emarketer

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