According to The Relevancy Group, nearly 80% of adults
open their primary personal email box at least once daily.
This kind of repetition offers you a great way to market
your goods & services and target your message.
But what kind of mail do people open?
- 78% of people are likely to open coupons or offers
- 55% of people will forward coupons or offers
- Email that has been forwarded by a friend or family have
a 43% higher open rate than standard email
- Friends & family emails also experience a 29% higher
click through rate than bulk email
What Does This Mean To You?
Since people open their mail, targeted mail is an effective way for you to connect with potential customers. If you’re are looking to create a viral campaign – email can fit the bill. Make the email offer good enough that recipients want to forward it and your campaign will be even more successful. Just remember there are regulations or sending email and violations of those regulations can prove to be very expensive. For more information on how we can help you get succeess through inboxes, please contact your Orlando Sentinel Media Group Representative or:
Orlando Sentinel Media Group
Source: The Relevancy Group; Experian