Mobile Is Key To Reaching Professionals

Busy professionals are tethered to their mobile devices; this offers you
innovative ways to get your message to them.

  • 29% of professionals used their mobile devices at least once an hour
  • 21% of business owners checked their devices nearly 10 times a day
  • 40% of professionals use apps 2 to 3 times daily
  • 73% of small business owners work remotely on mobile devices
    while on vacation

What Does This Mean To You?

Business professionals are a great but elusive demographic to reach.  Traditionally, they have higher household incomes, are more likely to be homeowners and tend
to be better consumers. Mobile can give your business an advantage in reaching
this group.  For more information on how you can better connect with this
important segment of consumers, please contact your Orlando Sentinel Media Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Mobile Commerce Daily; The 2010 Scarborough Multi-Market Report, Release 2


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