Mobile Social Networking on the Rise

New research shows just how much people use mobile devices for social networking.  This year, over 40% of a people age 12+ are using mobile social networks.

  • The number of unique visitors accessing social network sites via
    mobile devices has jumped 46%
  • Maps/GPS ranked second with a 43% growth rate, weather was
    third at 40%
  • Nearly half of all new mobile purchases were smart phones

What Does This Mean for You?

Mobile is not a passing fad.  These devices are moving from being a business tool to all around communications devices.  Just as you need to adjust your strategies and leverage social networks to results – you need to do the same with mobile technology. 
For more information on how we can help your mobile and social media campaigns be more successful, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: Emarketer


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