Deals Programs Increase Customer Bases And Loyalty

Consumers love “deals” programs.  In prior posts, we’ve shown that over 70% of the mobile audience has purchased a “deal”.  New research from ForeSee Results gives some insight into who are buying “deals”.

  • 38% are already loyal customers of that business
  • 31% are new customers
  • 27% are infrequent customers
  • 4% are former customers

What Does This Mean To You?

While “deals” can help you create loyalty with repeat business from existing customers, they remain acquisition models. Over 6 in 10 “deals” buyers are infrequent or new customers.   If you are trying to grow your business or increase awareness, “deals” programs are a great add on to your
current media plan.  For more information on how to create success using deals programs, please contact your Orlando Sentinel Media Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: ForeSee Results


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