In-Stream Online Video Boosts Recall

There is no arguing that people are regularly viewing online video.  Now, there is new evidence that in-stream video can greatly increase ad effectiveness.

  • Over 50% of recalled seeing pre-roll, mid-roll or post-roll video advertising
  • 48% remembered the brand or ad’s subject
  • 20% of consumers took action because of the ad
  • Pop-up and video banner ads had consumer recall of 40% or higher as well

 What Does This Mean To You?

It’s not just about consumers seeing ads, video helps them remember your message and spurs consumer activity.  Online video advertising can make your marketing campaigns more memorable to consumers and potential customers.  For more information on how you can gain increased awareness through online video, please contact your Orlando Sentinel Media Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source:  EMarketer


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