Currently around 9% of shoppers own a tablet computer, and that number is expected to grow tremendously in the coming year. But more importantly, tablet owners account a large part of mobile ecommerce.
- 20% of total mobile ecommerce came from tablets
- 60% of tablet owners shop on the device
- 40% of tablet owners use their tablets instead of their personal computers when both are available
- By 2015, it is expected that 1/3 of adults will own tablet devices
What Does This Mean To You?
Consumers consider tablet computers the preferred way to shop on mobile devices. In app advertising will give you exposure to an upscale audience or you can have an app custom developed for you. For more information on how you can effectively and efficiently get involved in apps, please contact your Orlando Sentinel Media Group Representative or:
Orlando Sentinel Media Group
Source: Forester Research