E-Commerce Continues to Grow

It wasn’t too long ago that consumers were wary of shopping online.  But it seems to be a thing of the past.  This year, retail ecommerce will reach nearly $190 million.

  • Over 70% of internet users, or nearly 150 million consumers, will make
    an online purchase in 2011.
  • Nearly 180 million consumers will research a product online
  • By 2015, over three-quarters of internet users 14 and up will shop online

What Does This Mean To You?
In Central Florida, over 1.7 million adults bought something online in the past year.  Do you have online shopping capabilities? If you do, are you promoting it in your campaigns?  Shoppers today are looking for ways to save time and money and they are relying on ecommerce more than ever before.  For more information on e-commerce solutions or how you can better promote
your e-commerce capabilities, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group
407.650.6572
llmercer@orlandosentinel.com

Source:  EMarketer

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