Digital Couponing Seeing Growth

While the vast amount of coupons used come from newspaper inserts, the use of digital coupons is rising.

  • This year, nearly half of all online adults will use a digital coupon
  • Since 2009, the number of people using digital coupons has grown
  • By 2013, it is estimated that nearly ½ of all online adults will use digital coupons
  • That’s a jump of 8.6 million users

What Does This Mean To You?
Mobile technology offers you a huge opportunity to take advantage of the digital couponing trend.  Along with emailed coupons; QR codes, permission based SMS campaigns and in app ads are three ways that your clients can benefit from digital coupons.  For more information on all of the digital couponing capabilities available, please contact your Orlando Sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: EMarketer


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