Hispanics Are Tablet Early Adopters

The iPad is one of the hottest selling consumer products in history and tablets as a whole are poised to see tremendous growth in ownership this year.  People of Hispanic origin are leading early adopters of tablet technology.

  • Roughly 7% of the population own a tablet computer
  • Currently, 15% of Hispanics are tablet owners
  • 28% of Hispanics who mainly speak English plan to buy a tablet  in the next year
  • 41% of Spanish speaking Hispanics are planned tablet buyers

What Does This Mean To You?
Nationally, Hispanic adults have buying power of $1.3 trillion.  Their heavy use of mobile and tablet technology is a prime opportunity for you to tap into this segment of the population.  For more information on how you can best reach the Hispanic community, please contact your Orlando Sentinel
Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: EMarketer


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