Mobile Web Use Soars

Nearly 25% of users go online with mobile devices each month, that’s a population of nearly 100 million people.  Mobile internet use is expected to continue to grow and eventually eclipse standard internet use.

  • By 2015, 3 in 5 mobile users, or half the US population will be using mobile internet.
  • Smart phone ownership is expected to grow nearly 50% this year alone
  • In just the next 4 years,  150 million US consumers are expected to own a smart phone

What Does This Means To You?
Just having a website is no longer good enough. You will need to have a fully mobile optimized digital strategy.  It’s not just millennials using the mobile web either.  While 44% of mobile internet users are 18-34, the number of seniors age 65+ using mobile internet is expected to double in the next 4 years.  For more information on utilizing mobile web opportunities and getting results, please contact your Orlando Sentinel Media Group Representative or:

Lisa Mercer
Orlando Sentinel Media Group

Source: Emarketer


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