Making An Impact With QR Codes

New research tells us that 14 million users have scanned a QR code with a mobile device.  These users tend to be:

  • Male – 61%
  • 18-34 – 53%
  • Affluent (HHI $100,000) – 36%

One of the things that is often overlooked is where the codes originated

  • 49% of codes scanned were from magazines or newspapers
  • 35% from printed packaging
  • 27% were scanned from a website
  • 24% were scanned from a flyer or poster on a kiosk
  • 13% from a business card or brochure
  • 13% originated from a storefront
  • 12% from a TV show

What Does This Means To You?
While QR codes are becoming more popular, it’s important you utilize QR codes effectively.  Nearly half of all codes scanned originated from a newspaper or magazine.  If you’re are using other methods of distributing your message via QR codes, you are missing the audience who will use them.  For more information on how QR codes can expand your visibility and client base, please contact your Orlando sentinel Media Group Representative or:
Lisa Mercer
Orlando Sentinel Media Group

Source: ComScore


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