We all know men and women shop a differently, but one thing is true about everyone; they are likely to be holiday shopping on mobile devices. The differences may be slight, but new research shows how men and women are using smart phones & tablets differently during the holidays.
- Women are slightly more likely to shop via
mobile devices on Black Friday
(31% of women and 29% of men)
- Men are somewhat more likely to spread shopping
out throughout the season
(47% of men and 44% of women)
- Over 50% of consumers stated it was either
important or very important that retailers have
mobile optimized web sites
What Does This Means To You?
Mobile is not a passing fad, it represents a complete shift in the ways consumers are connecting with stores and researching products. Standard websites have an 80% lower success rate on mobile phones than mobile optimized sites. Do not put your business at a disadvantage this holiday season. For more information on effective & efficient mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Orlando Sentinel Media Group
Source: InsightExpress; Emarketer