Ads Engage Smart Phone Users

Smart Phone users spend the majority of their time using their phones connecting with others.  Just 7% of the smart phone users time is spent shopping on the device.  But that time equals large ad recall and engagement

  • Over 65% of smart phone users could recall ads they saw while shopping on their mobile device and over one-third had clicked on an ad

This ad recall extends to other tasks people perform on their smart phones
as well.

  •  Over 50% of users recalled ads while searching or using entertainment services
  • More than 45% recalled ads while using navigation services
  • Nearly 40% recalled ads while connecting with others (communicating via voice, text, IM, email or social media)

What Does This Mean To You?

Nearly 475,000 Metro Orlando adults own a smart phone and we are a top 5 Metro Area for planned smart phone purchases.  These are consumers have high household income and are in the market to purchase your goods & services.  With so many prospective customers using mobile devices. along with the high recall & engagement behavior patterns they display, shouldn’t you have a mobile
optimized message?  For more information on how to take advantage of mobile opportunities, please  contact your Orlando Sentinel Media Group Representative or contact:
Al Fiala

Source: Emarketer; The 2011 Scarborough Report, Release 1


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