Online Video Delivers High Performance

Online video is extremely popular and very engaging as an advertising vehicle.  Recent information points to many reasons why online video should be part of your media mix.

  • Online video brings a click through rate 10 to
    50 times higher than the typical banner ad
  • Consumers who watch online video typically spend
    20% more time with the ad unit
  • 63% of internet users are reached by video
  • Consumers who watch online video ads account for
    83% of online sales

What Does This Mean To You?

Not only is there a large audience for online advertising, consumers spend
more time with it and those consumers don’t just watch – they buy.  In previous posts there has been data showing that pre-roll ads increase recall by over 50%.
Increased recall, increased time spent with ads and higher click through
rates are just a few reasons why video advertisements can help grow your
business.,  For more information on digital video advertising, please contact your Orlando Sentinel Media Group Representative or contact:
Al Fiala

Source: Emarketer; The 2011 Scarborough Report,
Release 1


2 responses to “Online Video Delivers High Performance

  1. Hi Al,

    Do you have a study on this?

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