Just Who Clicks Through

Recent posts have detailed the fact that the fastest growing group of social networkers is older adults.  New information points to the fact that they are also very engaged.

  • FaceBook users age 50+ are 23% more likely than than
    average to click through to an ad on the social networking platform
  • They are also 8% less likely to “like”
  • Women age 50+ are 31% than females age 18-29 to
    click through
  • Against all users, women age 50+ are 22%
    more  likely to click through

What Does This Mean To You?

Older adults are not only using social media, they are reacting to ads there.  Just because you may be targeting older segments of the population doesn’t mean you can forget about social media.  Since so many new social networkers are older, they are not as jaded as younger users  and are more open to
advertisers.  For more information on how you can effectively target the audiences you want to reach, please contact your Orlando Sentinel Media Group Representative, or:
Al Fiala

Source: Center for Media Research


One response to “Just Who Clicks Through

  1. Thanks for the statistics. If this is your target audience, it may pay to advertise on Social Networking sites, such as http://www.eons.com in addition to Facebook, Google+, or Twitter.

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