Currently, over 60% of shopping behaviors start on a mobile devices and 44% of holiday searches this year are expected to come from smart phones & tablets.
If your business does not have a mobile optimized site you will likely miss out on this lucrative shopping trend.
- From 2009 to 2011, mobile search queries tripled
in number and continue to climb
- 61% of shoppers are frustrated by sites that are
not mobile optimized are unlikely to return
- 40% of those shoppers will visit their competitors site
What Does This Mean To You?
Everyday there is new information on how many people are using mobile technology and it’s part in the buying process. But now we are seeing mounting evidence that your business needs to have a mobile optimized site. The danger in not adapting mobile optimization is more than just losing customers, it’s the fact you are driving customers to your competitors. For more information on how to effectively and efficiently take your business mobile, please contact your Orlando Sentinel Media Group Representative or:
Source: Mobile Commerce Daily