How Consumers Interact Through Social Media

For many consumers, interacting with brands through social media is an almost everyday occurrence. Understanding the frequency of this interaction can help you manage how your business uses social media.

                                                               Ages 16-34___Ages 35-74

Multiple times per day                           11%                             8%

Once a day                                                12%                             9%

3-4 times per week                                  13%                            9%

1-2 times per week                                  14%                           13%

2-3 times per month                              12%                           10%

Once a month                                           9%                           10%

Less than once a month                        15%                           15%

Does Not Apply                                      14%                          26%

What Does This Mean To You?

Social media offers your organization a great way to create awareness and build a customer base.  To make sure your social media offerings are as effective as possible you need to support them with other forms of marketing. Just using social media to expose your brand means a limited audience for your message.  Remember that over three quarters of consumers who “liked” a brand on
FaceBook did so because of advertising. For more information on how to make you social media presences more effective, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala

Source: Emarketer; Compete


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