While spending forecasts for the upcoming holiday season look down right scary, new research from the National Retail Federation is showing that Halloween looks sweet.
- On average, consumers plan on spending $72 on
candy and Halloween decorations this year.
That’s an increase of 9% over last year and 28% over 2009
- Total Halloween spending is expected to eclipse
- 70% of consumers plan to participate in
Halloween this year
- Top Halloween purchases, candy (96%),
decorations (69%) and costumers (65%)
- Just 6% of consumers said they were not
participating in Halloween due to cost cutting
What Does This Mean To You?
Halloween is still a week away and there is still time for you to capitalize on the holiday even if you aren’t selling traditional Halloween merchandise.
Here are just a few ideas:
- Give away logo’d bags for kids to use during trick-or-treating to increase awareness,
- Hold a costume contest to drive affinity
- Sponsor events to create connections
There are many things that you could do to make Halloween a great lead-in to
the November and December holidays. For more information on how you can grow your business by leveraging Halloween, please contact your Orlando Sentinel Media Group Representative or:
Source: EMarketer; National Retail Federation