Who Are Casual Social Gamers

When some people think of gamers, they automatically assume they are teens or those who still dwell in their parents basement.  But they are actually a lucrative consumer group that could mean opportuntity for your business.

  • Roughly 40% of Internet users play social games online
  • More than 60% of casual social gamers are female
  • Over 60% are age 40+
  • 31% of casual social gamers are Hispanic and 36%
    are African-American

What Does This Mean To You?
Social games give you a great opportunity to brand your business with a highly engaged audience.  It also can put your message into the hands of important gender and ethnic targets.  The trend toward social gaming is very likely to continue; nearly one in four social games said they plan on spending more time with gaming content in the next year.  For more information on how to increase your bottom line through social gaming, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala

Source: EMarketer; Information Solutions Group


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