How Consumers Are Using Tablet Technology

The iPad was one of the hottest selling items during last year’s holiday
shopping season and tablets look to be in demand this year as well.
There is a new study showing just how much people like their tablets and
how they use them.

  • Two-thirds of tablet owners use their devices while doing other things – watching TV, spending time with friends, ect.
  • Nearly half of tablet owners said that tablets allow them to have
    new & different experiences with content on several platforms – online, TV, print
  • 47% said they spend more time with media because of tablets

Tablet owners also really like their news applications. They said they would rather give up these than lose their news apps

  • Sports – 47%
  • Coffee – 44%
  • Facebook – 44%

What Does This Mean To You?

Tablets are becoming much more prevalent and once people start using them, they often become their device of choice. For more information on how you can benefit from in-app visibility, please contact your Orlando Sentinel Media Group Representative or:
Al Fiala
407-420-5702
afiala@orlandosentinel.com

Source: Starcom MediaVest; Mashable

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