A recent survey of Chief Financial Officers from the county’s top 100 retailers shows how important they consider mobile to their businesses.
- All of the top 10 retailers said they were going
to increase their mobile investment in 2012
- Overall, 54% planned to increase their mobile
investment next year
- 86% saw mobile as an opportunity while 11% saw
it as a threat
- Nearly 30% said that mcommerce and ecommerce are
going to be their primary objectives for the coming year
What Does This Mean To You?
CFO’s are not ones to blindly start throwing money around. If the majority of these C level executives are going to increase their mobile investment, it’s a good idea if you plan for a mobile-centric 2012. There is a mass volume of information, studies and research available that point to how important mobile consumers are going to be to your business. In fact, there is now research on not having a mobile presence will hurt your organization. For more information on
how to effectively and efficiently get involved in mobile consumerism, contact your Orlando Sentinel Media Group Representative or:
Source: BDO USA, Mobile Commerce Daily