Smart Phones Are Consumers Biggest Holiday Shopping Tool

Black Friday is almost here and the list of retailers opening at midnight for shoppers continues to grow.  With so many shopping choices in front of them, consumers are turning to their smart phones for holiday shopping help.

  • Nearly 6 in 10 smart phone owners plan on using
    their devices to compare prices during holiday shopping
  • Over two-thirds will use smart phones to find
    store location
  • Nearly half will use them to check product availability

What Does This Mean To You?

Mobile technology isn’t just effecting online shopping behavior, it is certainly influencing the in-store shopping process.  To take advantage of this, make sure that your business is mobile friendly – meaning you have a mobile site.  The convenience of mobile is completely lost if your site is hard to read or navigate on a smart phone or mobile device.  In fact, there is research that
shows that if you don’t have a mobile site, you might just be driving consumers
to your competitors mobile presence.  For more information on how to take advantage of mobile shoppers this holiday season, please contact your Orlando Sentinel Media Group representative or:
Al Fiala

Source: Mobile Commerce Daily; Delloitte


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