How Mobile Effects Your Brand

Mobile isn’t the “next” thing, It’s a “right now” thing and mobile’s importance goes beyond the number of devices that your message can appear on.  It comes down to how effective mobile can be at getting your message in front of consumers and enticing them to buy your goods or services.  Recent
studies have shown that mobile increases:

  • Ad awareness by 20%
  • Message association by 12%
  • Brand awareness by 6%
  • Purchase intent by 5%
  • Brand favorability by 4%

What Does This Mean To You?

A digital insights firm pointed to three reasons why mobile ads are so effective with consumers:
1.  There is a larger proportion of the screen is devoted to ads
relative to online ads
2.  Generally more focused on messaging & content due to screen
size and technological constraints
3.  Better targeting capabilities

The evidence continues to mount on why your organization should be actively involved in mobile.  It’s not a luxury, mobile is an imperative.  For more information on how you can efficiently & effectively market your goods & services via mobile platforms, please contact your Orlando Sentinel Media Group representative or:

Al Fiala

Source: EMarketer; InsightExpress; MediaMind;Dynamic Logic


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