Social Media is another conduit to for you to turn consumers into loyal customers. The key to successful social marketing is engagement.
Just having a social presence is not enough – you need to feature things
that build affinity and cause engagement. A new report has just been released that analyzes some of the top performing brand FaceBook pages and shows what is driving their engagement rates.
- Posts that feature photos had an engagement rate
37% higher than text only posts
- Posts with video had an engagement 15% higher
than text only posts
- Photo & video posts both had over double the
engagement rates that featured just a link
What Does This Mean To You?
To truly get the most out of your social media offerings, you need to consider when you post, how often you post and how you post. If you are not engaging customers, than what good is your social marketing? Take the time to create a strategy that works hand in hand with your overall marketing campaign. For more information on how to optimize your social presences, please contact your Orlando Sentinel Media Group representative or:
Source: EMarketer; Momentus Media; Web Liquid