Eight in 10 teens are using social networks, including nearly 85% of teen girls, nearly 90% of teens age 14-17 and 85% of African-American teens. Here is a glimpse into their social activities.
What Does This Mean To You?
Social networking takes up a large portion of teens time and the differences
in how they use social networking is interesting. Younger teens are more apt to
use it for one to one communication and games while older teens are more likely
to tell everyone they know what they are doing and their opinion – much like teens do offline as well. If you are trying to get your message to teens, social networks could play an important role. For more information on social media and it’s effective use, please contact your Orlando Sentinel Media Group representative or:
Source: Emarketer; Pew Internet & the American Life Project