Teens and Twitter

Currently 16% of online teens have used Twitter and that number has doubled since 2009.  There are definite differences between teens usage levels across
socio-economic  groups.

What Does This Mean To You?

FaceBook is still the platform of preference among teens.  Nearly 60% have an account on only one social media platform and 89% of the socially exclusive teens are on FaceBook.  But Twitter use is growing.  These teens are consumers to keep tabs on.  Creating loyalties with them now will definitely pay off in the
future,  Some of the more interesting things in this study are that female and African-American teens are more likely than others to be Twitter users. Social media offers your business an excellent vehicle to effect the spending of teens.  For more information on how to effectively reach your target audiences, please contact your Orlando Sentinel Media Group representative or:
Al Fiala

Source: Emarketer; Pew Internet & the American Life Project


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