Tablet Shopping Over the Black Friday Weekend

Tablets are on many Christmas lists this year, but it seems that current tablet owners used their devices to shop for other gifts over the Black Friday weekend.

Shopping activities done via tablets over the holiday weekend:

  • 37% of tablet owners researched products or compared prices
  • 26% made a purchases
  • 25% looked up retailer information
  • 19% redeemed coupons
  • 18% used apps to research or purchase goods & services

What Does This Mean To You?

Whether consumers are in their living room, in your store or in the local coffee shop, portability and a larger screen size makes tablets the perfect vehicle for mobile shopping. Check with your developer to see if there is a tablet only version of your site that can be rolled out. Much like mobile, these sites only display on tablets. Also, in app advertising can also give your business a boost. Most apps have limited advertising positions and give you an excellent way to create awareness and connect with customers. For more information
about how to get results with tablet shoppers, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: National Retail Federation; EMarketer


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