More Consumers Will Purchase Via Mobile

Mobile devices are transitioning from just a shopping and browsing device to a
purchasing medium.  Over half of all new cell phones sold are smart phones. This means that the available shopping pool on mobile devices will continue to grow. Combine this with the convenience of mobile and it points to mcommerce being something that businesses should include in their strategies.

  • Over 37 million consumers will make at least 1 mobile purchase
    in the next year
  • Nearly 73 million mobile users will research or browse for items on
    their smart phones
  • Over the next year, mcommerce is expected to nearly double to almost $12 billion
  • By 2015, mobile purchasing is predicted to reach $31 billion

What Does This Mean To You?

What is you businesses mobile strategy?  Mcommerce is something that is going to become imperative, but you need to create an end-to-end strategy.  From the technical end to the marketing end, the user experience will determine how successful your mobile offerings will be.  Tomorrow’s post will show you how important creating a strategy is.  For more information on creating a successful mobile enterprise, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: EMarketer


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