Why Mobile Strategy Is Important

Many companies, in their rush to get mobile-ized, did not take into account
the shopper’s user experience on their mobile site.  Black Friday Weekend
was a blockbuster time for mobile shopping.  The volume of mobile
consumers showed some of the mobile shortcomings of even the nation’s top 35 retailers.

  • 40% of online conversations about mobile shopping centered around
    customer frustration
  • Over half of the negative conversations about mobile shopping
    dealt with things like payment and search & sort
  • Over 20% of conversations were about features that would have
    aided their mobile shopping experience, but were not available
  • Nearly one third of mobile shoppers said they were concerned
    about security on mobile devices
  • 31% had internet connection problems that hindered their shopping

What Does This Mean To You?

It all starts with a strategy.  What do you want your mobile presence to accomplish?  Make sure your developer has experience with mobile.   The way customers use mobile sites and standard sites are very different.  Test your mobile entity with consumers.  Make sure can easily navigate, shop and pay on your mobile site.  If you don’t offer a satisfying purchasing experience, there is a great possibility that customers will abandon your site for one that makes shopping more convenient.  For more information on successful mobile strategies, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Marketing Vox


One response to “Why Mobile Strategy Is Important

  1. Hey thanks for this article, quite an interesting read. Are you going write a follow-up for it? I’ll be sure to check it out if it happens.!

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