Social Media Influencing Holiday Shopping

Social media continues to change the way we shop, buy and research things.  Now it looks like it has altered the way we find out what holiday gifts to buy.
Recent research tells us that:

  • Recommendations of social media users are twice as likely to lead to holiday purchases
  • Two-thirds of social media users made a Black Friday or Cyber-Monday purchase as a direct result of social media interactions with friends or family
  • 86% of social media users made or received a holiday gift recommendation

What Does This Mean To You?

How is your business using social media?  Does your site allow for social sharing?  As consumers find new ways to use social media, you need to respond, adapt and engage to have success through these networks.   Consumers want more and the businesses that provide it to them will see greater results.  For more information on how you can achieve social media success, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Mr. Youth


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