What Customers Want From Online Retailers

E-commerce continues to grow.  In fact, this holiday season has been the busiest online buying period to date.  As more and more businesses offer
online shopping, digital customers are creating loyalties with the stores
that give them what they want.  A recent study from Oracle details what online shoppers are looking for.

  • Nearly 40% wanted more detailed and visual product information
  • Nearly 30% wanted improved site search options
  • One in five wanted easier access to customer service representatives
    such as live help, click to call
  • 17% wanted better design, site navigation and easier checkout

What Does This Mean To You?

Consumers are not just becoming comfortable with shopping online,
they are almost expecting the ability to make purchases from your site.
Look to these customer “wants” to make sure you become an online
shopping destination of choice.  Make sure your product images are clear
and it might be a good idea to have more than one image per product.
Check to see how easy it is to find things on your site, test with other people.  Make it easy for them to ask questions and get answers.  Being responsive
to customers is important.  In today’s social environment, companies that
listen to their customers thrive.  For more information on how to maximize
your ecommerce solutions, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Oracle; Marketingcharts.com


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