Recently, a study was released based on the insights of Chief Marketing Officers of companies worldwide. They were asked where they what initiatives they planned to increase for their organizations. The top 4 responses were:
- Social Media: 82% of chief marketers said that their businesses would become more heavily invested in social media
- Customer Analytics: 81% indicated that they planned on learning more about their customers
- Customer Relationship Management: 81% also planned on improving internal processes to become more knowledgeable about their customers
- Mobile Applications: 80% said that mobile would be something they will invest more into during 2012
What Does This Mean To You?
Take cues from these marketing experts. It’s not just the vehicles they plan to use, it’s the big picture.
Become more engaged with your customer: Social media gives you a chance to create a closer relationship with consumers. Make sure that you are providing them with content that they want to receive.
Knowledge is power: Learn as much as you can about your customers. It doesn’t matter whether you are a retail store or a B2B firm, what you know about your customers can play a huge role in how successful you will be.
Make it more convenient for you customer: Mobile is about making things easier for your consumers. They are using mobile sites to research, discover, learn and purchase. If you don’t have a mobile site, you need to have one created. Standard sites on mobile devices are not something that mobile users tend to like. If you have a mobile site, what is its function? Are you using it for more than just branding? How easy is it to make a purchase? Just like you prefer to deal with suppliers and vendors that make your life easier, consumers want the same thing. There are a lot of initiatives you can focus on in the new year, make sure you don’t miss the forest through the trees. For more information on how digital solutions can strengthen your bottom line, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: Emarketer; IBM