Yesterday’s post talked about what initiatives Chief Marketing Officers planned to increase doing. Social Media was their top answer. The number of people engaged in social media continues to climb and the number of networks is growing as well.
- Two-thirds of U.S. Internet users are expected to use social networks in 2012 – that’s an increase of 10 million consumers
- The number of Hispanic social networkers is expected to grow. In 2012, 68% of Hispanics are projected to use social networks
- The percentage of Asians who use social networks is predicted to grow to 68% as well
- African-American participation in social networking is project to climb to 67%
What Does This Mean To You?
Targeting prospective customers is important. If you are ignoring some ethnic segments of consumers because you think they may not be social networkers, you could be missing potential revenue. There is also evidence that older consumers are also using social networks and are more open to ads on social media. Your company’s social identity is important. It can deliver new customers and strengthen loyalties with existing ones. For more information on how to optimize your social presence, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor