Mobile Couponing in 2012

We all hope that the economy improves in 2012, but that doesn’t mean that consumers willjust stop being concerned about saving money.  In fact, mobile couponing is projected to have its biggest year on record.

  • In 2012, 28 million adults are expected to use mobile coupons
  • That’s an increase of 45% over 2011
  • Nearly 90% of all mobile coupons are expected to be received on a smart phone
  • The number of smart phone owners using mobile coupons is will grow 65% in 2012

What Does This Mean To You?

Mobile Couponing can take on many forms.  Emails, QR codes, permission based SMS campaigns and apps are just a few solutions for mobile couponing. Although there are many channels, the thing to remember is that consumers are using them.  When it comes to delivering mobile coupons, it might be beneficial to speak to an expert.  There are rules that govern how you initiate digital contact with a consumer.  Whatever you do, do not spam prospective customers.  The results will not be good.  Many times your businesses reputation will help you gain customers, getting a reputation as a business that sends spam will hurt business.  For more information on successful mobile couponing strategies, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Emarketer


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