We know that Santa delivered lots of mobile devices for Christmas this year, It also seems that many people used mobile devices to shop on Christmas day.
- Mobile devices accounted for 18% of all traffic on Christmas day, up nearly 120% over last Christmas day
- Sales via mobile device also increased on Christmas. Over 14% of all sales on that day were done via mobile device
- That’s an increase of nearly 175%
- Total online sales for Christmas day grew 16% year over year
What Does This Mean To You?
In 2012, Mobile shopping is anticipated to grow to $11.6 billion, a jump of over 80% from 2011. What is your mobile strategy for 2012? Consumers are relying on their mobile devices to do more things and not having a mobile presence could impact your bottom line. For more information on how to effectively and efficiently develop mobile solutions, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: IBM; Mobile Commerce Daily