Say Cheese

There was a time when everyone had a Kodak Instamatic, but those days are long gone.  You can now add photos & videos to the list of things that people depend on mobile devices for.  According to a new survey from the NPD group:

  • Over more than one in four photos and videos shot in the US are captured by mobile devices
  • That’s an increase and 44% over last year
  • Sales of point and shoot cameras fell 17%
  • Upper end camera sales actually grew 12%

What Does This Mean To You?

User generated content is going to continue to grow.  Does your web site, mobile presence or social media pages have a place for customers to upload pictures or video content of themselves using your products?  Think about the ways you can leverage user generated content.  Maybe have a photo contest, ask customers to submit videos or get involved in a photo scavenger hunt.  People sharing themselves using  your products can become a digital testimonial for your goods & services.  One thing to remember is to monitor what is uploaded and review everything before it is posted.   For more information on using user generated content and social media optimization, please contact  your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: NPD Group; Mashable


2 responses to “Say Cheese

  1. A photo or video of everyday people may actually be more effective than a written testimonial. Written testimonials are anonymous unless the writer is well known. They are less trustworthy. Images of real people enjoying, using, wearing, eating or drinking your product or service has a strong attraction and appeal to most people. We express our satisfaction more convincingly by actions and words together than by words alone. Also most people can more easily express themselves in actions with words than only written words. It has become a visual world.

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