While many people blame technology for breaking down the basic family unit,
a recent survey shows us that new technologies are actually bringing families closer together.
- Nearly 45% of families said a computer or tablet drew them together vs. just 21% of respondents said that they gather around the television for quality time
Another survey about families detailed just how tech savvy today’s kids are.
Electronic devices owned by 10-13 year olds:
- 85% own a game console
- Over 60% own a computer
- 28% own a smart phone
- One in six own a tablet
What Does This Mean To You?
With so many families using computers & tablets together as a group, you have an incredible pathway to reach them. Households with children tend to have higher household incomes, making them more able to buy your goods and services. Also, the prevalence of kids with mobile devices only means that they are likely to be more mobile-ly dependent in the future. For more information on how your business can benefit from targeting families, please contact your Orlando Sentinel Media Group representative or:
Advertising Research Supervisor
Source: EMarketer; MicroSoft; AVG