Female Use Of Technology And Social Media

Yesterday’s post dealt with just how much influence woman are in the purchase making process.  A majority of females in the 18-34 year old segment and a large portion of females in Generation X share their shopping experiences through social networks. Today, we’ll do a little bit of a deeper dive into females use of technology and social networks.

  • Nearly three-quarters of female internet users are on Facebook, that number has grown 10% year over year
  • 46% read consumer reviews about a products online
  • 30%  have made an online product recommendation, 19% recommended that someone not buy a product
  • 16% commented on a great experience about a product or service through a social networking site
  • 13% provided an informative link on Facebook
  • 12% provided feedback about a product on a social network, 11% vented frustration
  • 7% requested feedback about a product or service via social media

What Does This Mean To You?

There is no doubt how big an influence social media can have on your business.  Consumers read comments and reviews, base purchase decisions upon them
and form opinions about your business through them.  Women don’t just rely
on social networks for information, they write comments and reviews.  The
way you target women and utilize social media can have a huge impact on
how successful your business can be.  For more information on how to take
full advantage of social media, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Supervisor

Source: Fleishman-Hillard and Hurst Magazines; Ipsos Mendelsohn: Emarketer


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