Habits And Attitudes of Online Shoppers

A few weeks ago, we had a post about the continued rise in online shopping and ecommerce. A new report has been released that details how e-shoppers feel and what they plan to do in 2012.

• Over half of online shoppers plan on spending more in 2012 than in 2011. Just 21% said they would be spending more last year

• 36% of online shoppers said they were going to be spending more because they were confident in the economy. 36% also said they thought retailers would be offering better deals than last year. 30% said they were making more this year than last year.  Another 6% said they were just tired of being frugal.

• Half of consumers said they would be spending more on consumer electronics and clothing.  29% said they would be spending more on furniture, books & DVDs

• 46% said they plan to use deal sites in 2012. Among those visiting deal sites, Over half said they would be searching for deals on dining & food, 46% said shopping, 42% said events & entertainment and 34% said items for family & kids

• When it comes to shopping locations, 45% said they combine shopping online and brick & mortar stores, 42% said mostly online, 12% said mainly brick & mortar and just 1% said they were primarily mobile shoppers.

What Does This Mean To You?
Online shoppers offer you a great opportunity to expand your footprint and develop new customers.  A majority of shoppers said they were planning to spend more but they are looking for deals.  When was the last time you reviewed your online shopping options? How are you promoting them? HOw are you promoting sales and specials on your site? Is your online store easily navigated? Are you involved in a local deals program? Online shoppers don’t just buy online, they combine in-store and digital purchasing.  Make sure your staff and any customer service personal are well versed in your online offerings.  For more information on creating a successful ecommerce program, please contact:
Al Fiala
amfiala@gmail.com

Source: Emarketer; PriceGrabber; Experian

Advertisements

2 responses to “Habits And Attitudes of Online Shoppers

  1. More and more people start shopping online, and the same as more and more business start business online….in this era it will be a great loss if we do not implement online business with offline business. A strong website base and customer service team will definitely increase the online sales or offline sales. A combine shopping experience as a shopping mall will be a great idea.

  2. Shamin – Thanks for your contribution. Successful ecommerce and m commerce operations understand how important the user experience is. Just like in brick & mortar stores, if it’s a hastle to find or buy the merchandise you like – you will probably shop somewhere else.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s