In yesterday’s post, we learned that over 95% of smart phone owners use their device at home. While tablet use is still growing, smart phones are defiantly the second screen in many consumers’ lives.
• Over half of smart phone owners either watch TV or listen to the radio while using their device
• Over 40% of owners use them while utilizing another internet enabled device
• 35% watch movies while on their smart phone and 28% play video games
• Less than 20% use their smart phone while reading a book, magazine or newspaper
What Does This Mean To You?
There has been a lot of news about smart phones being a distraction to drivers, the other thing a smart phone might be is a distraction to is the audience of broadcast media. If you are currently advertising on radio or television, there is a good chance that consumers are paying attention to their devices and not your advertising. With over 80% owners multi-tasking with their phones, you not only need to use mobile solutions – you need to have succinct messages. For more information on mobile solutions that help you cut through the clutter and get the audience’s attention, please contact:
Source: Google Study February 2012