Grocery shopping is one of those things that people either love or hate. Some people look at it is as their weekly chance to discover new products and try new foods. Others see it as a trip to a big, crowed box where people hit you with their carts and the checkout people smooshes your bread. Either way coupons play a big part in what people buy, particularly with Internet users.
• Half use store circulars to create
• 42% use coupons to make their list
• Just 9% use the internet to make
• Over 70% of Baby Boomers and Generation X adults use coupons and circulars to create their shopping lists
What Does This Mean To You
Consumers look to coupons to save money. It also helps them plan their shopping. Although this study centered around grocery shopping, coupons can help most businesses create awareness and develop loyal customers. In these tough economic times, consumers will often try different brands, other stores and new products to conserve cash. For more on how coupons can help you grow your business, please contact:
Source: Emarketer; SymphonyIRI; The Integer Group, M/A/R/C Research