Hispanic Consumers Are Tech Savvy

Hispanic consumers have proven to be early adopters for technology products.
Recent research points to the fact that the Hispanic community is more likely to go online via mobile device than wired machines.  The study also looked at the types of tech products Hispanic consumers have in their homes.

• 70% own a laptop

• 52% own a smart phone

• 42% own an iPod

• 19% own a tablet

• 14% own a netbook

• 11% own an e-reader

What Does This Mean To You

Hispanic spending on wireless products is amazing, it is estimated they will spend over $500 million on apps alone this year.  One in four plan on buying a new smart phone in the next 6 months and 18% plan on buying a new tablet.  All this points to one thing – If you are planning to target Hispanic consumers, mobile needs to be part of your strategy.  For more information on reaching the Hispanic community, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager

Source: Emarket; Zpryme


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