As the functionality of smart phones continue to grow, so do the ways consumers use mobile devices in their purchase making decisions. A newly released report details what activities smart phone users engage in. These activities could mean new ways for your company to connect with potential customers.
• Nearly 45% accessed the web site of a merchant where they typically shop
• More than one-third made a mobile purchase
• Over 30% downloaded an app from a merchant they shop at
• One in five purchased an item because of a mobile email they recieved
What Does This Mean To You
People don’t leave home without their phone and it has become a go-to device during the shopping process. Nearly 40% of consumer’s thought it was at least somewhat important to be able to make mobile purchases. While that’s an impressive percentage, it’s also important to note that the number of consumers who feel this was has jumped 26% in the past two years. There are a multitude of things your business can accomplish with a solid mobile strategy. For more information in making the most out of your mobile offerings, please contact:
Source: Emarketer; Harris Interactive