Mobile Coupons Lead To Action

People love to save money.  People are also addicted to their smart phones – so it only makes sense that mobile coupons are a hit with smart phone users. Not only do smart phones offer retailers an easy way to target customers, smart phones make it easy to store & redeem coupons.  Since device owners are seldom without their device, it’s hard for them to forget the coupons.

40% of smart phone users redeem mobile coupons

• Over 70% of mobile couponers said they were interested in an app to find deals

• More than four in 10 used a smart phone to specifically find mobile coupons for daily deal programs

• Nearly 40% were interested in finding mobile coupons specifically for
grocery stores

• Almost one in four consumers were interested in using mobile coupons
for free samples or trail offers

•`Nearly 30% of consumers were interested in using printable coupons
from their mobile devices

What Does This Mean To You

“Showrooming” is a big concern for many businesses and mobile coupons can be one solution that keeps consumers in your brick and mortar store vs. going online and making a purchase.  One of the keys to making mobile coupons successful is promoting the fact you offer them.  In store signage, store web sitye and promotion through mobile campaigns are important vehicles in getting the word out.  Having people sign up for mobile coupons also gives you a great database to mine later.  Just make sure you follow SPAM rules if you are going to email from it and make sure your offers remain relevant.   Nearly one in four Central Florida adults currently get coupons via email of text message.  For more information on how you can benefit from mobile coupons, please contact:
Al Fiala
amfiala@gmail.com

Source: Mobile Commerce Daily; Harris Interactive; CouponCabin.com; The 2012 Scarborough Report, Release 1

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