Actions Taken After Viewing A Video Ad

Video is one of digital’s top tools for building engagement and consumers seek out product video content. But what actions do consumers take after watching a video ad?  A new research study looks at what happens after consumers watch video advertisements.

• Over 30% of consumers visited the brand’s Facebook page

• 28% clicked to the site

• Just over one in five watched the video a
second time

• 17% visited the brand’s YouTube page

• 1% visited the company’s twitter feed and another 1% emailed the brand

What Does This Mean To You?

With video leading so many consumers to social media, you social reputation is extremely valuable.
The consumer has just finished watching your video and goes to your Facebook page.  The last thing you want is for them to be confronted by negative product information or posts about bad customer service.  A majority of shoppers say they will not shop at a store that has negative comments or questions in their social presences.  You need to make sure you are promoting positive comments – turn these into virtual testimonials. At the same time, you need to do whatever you can to mitigate bad information and answer any questions that arise.
When was the last time you looked at comments left about your business?
Social media can be a powerful ally in building your business, but negative comments will keep customers from visiting your location or buying your products.  For more information on how to build up your social reputation, please contact your Orlando Sentinel Media Group
representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit

Source: eMarketer; Jun Group

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