Mobile Coupons Reaches Consumers

Yesterday’s post chronicled how digital coupons are expected to increase in the future. Today, we’ll look at mobile couponing.  The ability to connect consumers with your savings offers on a device they can take with them while shopping can help your business increase both virtual and physical store traffic.

• This year, 46 million adults are projected to use a mobile coupon, which equals over 20% of mobile
phone users

• Nearly 40 million smart phone owners will use a mobile coupon, which 35% of smart phone owners

• From last year to this year, mobile coupon use has grown 33% with all mobile phone users and 32% with smart phone owners

• Next year, over 50 million adults or nearly one in four mobile phone users will use mobile coupons

• Among smart phone users, mobile coupon use is projected to grow 18% to 47 million users in 2014

What Does This Mean To You?

One of the downsides of using coupons is the fact people either lose them or forget to bring them on their shopping trips.  But how often do consumers forget to bring their phones.  While we may not turn around and head back home to save a dollar on paper towels, consumers have been conditioned to needing their phone and will go home to retrieve it. Mobile coupons also make a great component to a loyalty program and give you product targeting capabilities.  Whether it’s through a WAP site, an email or a permission based SMS message, mobile couponing creates a one to one connection point between your business and customers.  For more information on how to expand your value proposition with current and potential consumers, please contact:
Al Fiala

Source: eMarketer


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