The internet has become the starting point for many consumers when they
are trying to find information. The starting point on the internet is usually
a search engine. New research has come out that shows us how many people
are using search engines and how much growth will be taking place over the
next few years.
• The number of search engine users grew by 3% year over year, but adoption among the total population only grew by 2.5%
• By 2017, it is expected that there will be over 222 million search users in the US, an increase of 9% from now
• That 222 million equates to 85% of internet users and nearly 70% of the population
• Penetration of search engine use among the total population is projected to grow by 6%
What Does This Mean To You?
How pervasive is search engine use – it’s become a verb (googling). The number of consumers using search engines is staggering. Having a good search engine strategy can mean the difference between potential customers finding you and finding your competitors. Applying the metric from the population to your customer base – can you afford to have over 80% of possible shoppers to engage with a competing business? Search engine users are a great target because you don’t need to sell them on the idea of buying a product or service; they are already looking for it. You just need to sell them on your business being the best place to purchase it. A strong search strategy will keep you front and center with potential customers at the top of the buying funnel. But, search is not a tactic that you do once and walk away from. Things change rapidly and to be successful and stay as the first listing, you need to continually fine-tune your actions. Staying at, or near the top should be your first priority. The majority of consumers click on the first link in a search, very few ever travel past the first page of listings. For more information on staying ahead of the competition, please contact: